Once in a while, a product comes along that is absolute perfection. From the product itself, as well as the philosophy and branding, to the presentation and packaging, this is something very special.
That product is MAHŌ.
Born in Melbourne, Australia, MAHŌ Sensory sticks are meant to ignite the senses and transport the mind to a space of calm. MAHŌ, which means Truth in Japanese, is a new incense brand that will make waves internationally. The sentiment and execution are pure and flawless. It’s impossible to ignore.
The minimal, refined and outstanding simplicity of the incense holders exudes understated luxury and harmonises any environment. The branding and packaging are so exceptional that gifting incense will become a thing we will all want to do, as well as receive from our loved ones.
And I haven’t even talked about the scents! From the comforting and familiar scent of Smoked Leather and Cypress, to the summer nights scents of White Wood, Cream Yellow Sunflower. The Bergamot, Magnolia and Musk will take you back to the opulence of another time. My favourite, the romantic Sandalwood Cocoa beans and Rose, will keep you dreaming for days.
I feel so lucky to have been chosen to photograph and style this new product. A brand this perfect doesn’t come along too often. I hope you fall in love with it as much as I did.